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Extended qualitative depth interviews enabled us to address a brief from Withers, the law firm, which revolved around understanding whether the disparity between rich and poor was reaching breaking point, in Asia, America and Europe

Withers interest was driven by the fact they represent, on the one hand, the majority of the Sunday Times Rich List and on the other, global charities like Oxfam

Respondents varied from one of the UK’s most highly visible Parliamentarians, via a Thai cultural leader with thriving businesses connected to the Thai royal family and a leading TV commentator on Fox News in the USA, to the head of a massive charity in Europe. Findings from our final debrief have driven content at a major UK conference – where key speakers included individuals Murmur had recruited for the project – and will continue to inform Withers’ thinking and behaviour.