Our experience has been profound, global and progressive. We solve problems, we do not deliver mere reportage
We have a reputation for utilising innovative research and analytical methods – which means we avoid assembly line approaches and reject the process orientation of the biggest research agencies
We believe that research which delivers foresight as well as insight offers brands and agencies the opportunity to squeeze much more value out of the research process
…APPLY INNOVATIVE RESEARCH METHODOLOGIES
to solve marketing dilemmas and help direct long range thinking.
...USE IMMERSIVE METHODS
Such as ethnography, supported by follow up depth interviews, expert sessions and focus groups, to really get under the skin of sectors, ranging from supermarkets, via financial services, to alcohol… and even, for Durex, sex.
...RUN THE BEST RECRUITED AND MODERATED INTERVIEWS
Whether they be depths or focus groups, that clients such as Samsung, Mercedes and Nestle claim to have seen.
...FORMULATE AND REFINE STRATEGIES
By utilising expert and savvy consumer input, to help brands and agencies uncover fresh insights about what they do and extrapolate from this to help planners and marketeers plan for the future.
...HELP AGENCIES TO WIN PITCHES
From Saatchi & Direct Line and Marie Curie, to Havas & Huawei, by squeezing more value out of the pitch research process. We burrow deeper and uncover emotional insights that drive distinctive and motivating ideas.
...GET THE JOB DONE
whether the timeline is 2 months, or 2 days
I have worked with Murmur research in three continents over the last twenty years. Our business gets tougher and tougher, more platforms, more segments and yet the methodology of finding the insights that feed them all have hardly changed in the last thirty years. Mark and his team are amongst the very few who look at a problem and come up with a new and interesting way of finding a deeper and more meaningful context which helps us develop a stronger and more edgy solution for our clients. Without giving away too much , we recently employed Murmur to help us go beyond the typical understanding of our targets in one of our core growth markets. The result has been a body of work that has served to better our briefs, given us a stronger and more respected opinion for our clients and has led to numerous new business meetings, I sincerely hope he does not share this methodology with any of you:-) In short if you want some research which tells you what you already think you know and what your clients almost certainly do know, well don’t hire Mark. If you want thought provoking, ideas before their time, stimulus for real creative thinking then Murmur is your team..
…From quickly getting to grips with the brief and research objectives, recruiting the right people – demographically and attitudinally on-brief, articulate and vocal – writing discussion guides that work to unearth new consumer and or category insights, considering and implementing the best qualitative methodologies, exploring socio-cultural contexts prior to and post fieldwork, to presenting to clients, creative’s and various stakeholders with an easy aplomb and professional integrity. Mark possesses a fundamental empathy for what we do and how we do it; he’s always been my partner along the strategic and creative development process rather than just a supplier. During our many creative development projects he’s demonstrated a brilliant cultural and creative literacy that both facilitates a sensitive but thorough exploration of an ideas merit and optimise its potential to engage with and get noticed by consumers…
Mark ran a global consumer insight research project for me, at Timberland. Mark was a great partner who brought tremendous passion, enthusiasm and insight to the project. He was able to anticipate and get in deep to understand and provide fresh insight. The research was critical to our consumer understanding and positioning for Timberland, bringing rich insight that continues to inform strategy and communications. I’d highly recommend Mark and the Murmur team, and hope to have the opportunity to work with them again.
Mark is unquestionably one of the greatest researchers and thinkers in the advertising and communication business. In my 20 years of knowing and working with Mark he has made me and the business I have worked on infinitely better. Marks greatest asset is his ability to understand people and culture and knowing how to interpret that understanding in a way that not only benefits the brands he works on, but more importantly benefits the people the very insight came from. But above all else Mark is just one of those people you love spending time with. If you can get time in his incredibly busy life then you and / or your brand will be better for it.
Mark and his team at Murmur have given us two of the biggest strategic breakthroughs of the last year in planning. The most notable was on our recent £60 million Dulux global account win. In a world of qual researchers that seem unwilling to get stuck into the meaty strategic stuff, Mark is total refreshment.
Other researchers pale into insignificance compared to Mark. I have always felt confident introducing him to new clients as I know he will not let me down. He has a God-given talent for seeing things that others miss and because of his history with creatives and agencies his work is always useful. I have known clients to use his debrief as the holy grail for a long time after it was given as he has uncovered so much valuable insight -stuff that challenges, enlightens and facilitates creativity. I have used him for anything from creative development research through to really high end opinion former work – he has some of the best recruiters and manages to speak to your wish list. Oh and clients like him and trust him – which is always good.
That means moderators who have enough cultural nous and understanding that they can contextualise consumer responses. So that means our researchers have outside interests and skills.
Of course, our respondents are still representative of a sector. Accessing more intelligent respondents involves ascertaining how engaged our respondents are with popular culture – evidence of engagement means respondents are more likely to be able to answer questions in a way that’s considered.
We believe opinion formers offer a short circuit to knowledge. We believe in speaking with people at the top of the adoption tree, the creators and trend setters in a sector – whether we are talking high class prostitutes, top hedge fund managers, the country’s most esteemed washing machine designers, or pop stars.
In recent years, we have increasingly found online forums to be a cost effective yet incredibly fruitful way of getting savvy consumers to live with and think about relevant issues for weeks at a time.
Co-creation sessions are a way of moving communications thinking forward that harnesses the dynamic engendered by an intense, day-long session with a room full of experts, savvy consumers… and a strategist or 2 to translate ideas into action.
In the early 90s we could be found immersing ourselves into underground rave culture and we still immerse ourselves in cultures today, for brands as disparate as Timberland, Maserati and Aldi.
Co-operative research enables us to access environments and opinion that are beyond reach. We have utilised it to access disparate ethnic and demographic groups.
What we offer, within an absurdly fast turnaround and at great rates, is utilisation of interesting methods to elicit the most rich and layered findings. We have been on the winning side in 13 out of 15 pitches we have worked on, in the last 2 years.
Our approach to communication checks involves the most senior researchers undertaking 20-30 depth interviews, recruited in-situ by our specially trained recruiters, in 1 day – avoiding dominant respondent syndrome and enabling incredibly fast turnaround.
Clients as disparate as Adidas, Coca Cola, Ogilvy & Mather and Mother have regularly told us that we run the best moderated focus groups they have ever seen. We are flexible over group numbers and interview duration – there’s nothing wrong with speaking with 10 people over 3 or 4 hours, as long as they are offered decent food, drink and the occasional break.
We are committed to producing research films which go beyond the market research norm – for example, we followed a number of middle aged men for a number of months, on behalf of VW and the resulting film, ‘The Middle Men’, ended up winning the best UK documentary award at the 2010 London Independent Film Festival Awards.
We are committed to producing research films which go beyond the market research norm – for example, we followed a number of middle aged men for a number of months, on behalf of VW and the resulting film, ‘The Middle Men’, ended up winning the best uk documentary award at the 2010 London Independent Film Festival Awards.
Prior to lockdown in 2020 we had already undertaken advertising creative development projects with brands like Peugeot, ran a massive co-creation project with global experts in new technology for Lenovo, understanding how smart technology might evolve; we investigated how people are viewing TV in 2020 for Channel 5 utilising extensive ethnography, focus groups and co-creation and unpicked the burgeoning CBD market among groups of users and non-users, for a new sector player
Since lockdown we have shifted online to run depths and groups, investigating everything from potential advertising routes for brands like EDF, to inconsistencies in government strategy tackling Covid-19, for a group called Citizens, revolving around investigative journalists like Carole Cadwalladr
We interviewed cultural opinion formers around the globe in the latter half of 2019, to understand whether the disparity between rich and poor is reaching breaking point, for a legal client
Over Spring/Summer 2019, we ran an extended online forum with skincare early adopters and sector experts, to refine a new premium skincare range and its positioning
Between Summer 2018 and Spring 2019, we harnessed a co-creation approach to articulate visions of transport’s future, for Goodyear; we helped ad agencies hone their strategic thinking and win pitches for the likes of Teacher Training and Virgin Media; we utilised extended groups to understand feelings about US beers for Coors; online forums and ethnography for Gillette enabled us to pinpoint metropolitan male grooming needs in India; co-creation sessions in Paris for Danone helped us to refine one of their key brand’s strategic drivers and we utilised ethnography and extended groups to understand Puma, from a training perspective
in the first half of 2018, we interviewed high end escorts and top sex therapists, to drive KY NPD; we used ethnography and extended focus groups to map the UK’s soft drink market, for Britvic and Clearly Drinks; we filmed trips into consumers’ social lives in London’s hipster enclaves, for Bulldog Gin; we undertook the most extensive study of broadband usage and needs in rural England for Gigaclear and for Gillette and Procter & Gamble we ran a U&A/NPD project comprising a 2 week long online community and an extended film trip into consumers lives, in order to highlight new need states and opportunities
In 2017 we undertook a huge ethnographic study into media consumption and engagement with attendant communications, for the Royal Mail, immersed ourselves into the area around Waterloo in order to ascertain its essence, for the developers responsible for the £600 million regeneration of the station area, helped Havas win Rekorderlig on the back of strategic development research, spent 5 weeks with millennial males to generate insights which enabled Havas to win the Carling pitch and immersed ourselves into the world of rescuing and rehoming pets, in an extended qualitative research project for Battersea Dogs and Cats Home
In 2016 we cracked communications strategy for a major FMCG brand working with Karmarama, helped Havas win the pitch for Huawei, assisted New Balance designing the retail store of the future, identified opportunities for Halifax to behave like a consumer champion and put the UK hospitality sector under the microscope, for Whitbread
In 2015 we managed the biggest millennials study that’s ever been undertaken in India, for Ogilvy & Mather, uncovered fresh insight into End of Life Care for Marie Curie, built and managed an international forum among opinion forming women on the future of feminism for a major FMCG brand, assisted Debenhams in optimising their offering for women and helped Netflix in evolving their future communications strategy across Europe
in 2018, we have been interviewing high end escorts and top sex therapists, to drive KY NPD; we have used ethnography and extended focus groups to map the UK’s soft drink market, for Britvic and Clearly Drinks; we have filmed trips into consumers’ social lives in London’s hipster enclaves, for Bulldog Gin; we have undertaken the most extensive study of broadband usage and needs in rural England for Gigaclear and for Gillette and Procter & Gamble we have run a U&A/NPD project comprising a 2 week long online community and an extended film trip into consumers lives, in order to highlight new need states and opportunities